Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die “The Freakonomics of big data.”—Stein Kretsinger, founding executive of Advertising.com; former lead analyst at Capital OneThis book is easily understood by all readers. Rather than a “how to” for hands-on techies, the book entices lay-readers and experts alike by covering new case ...

The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment

The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment
The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment The creators of the revolutionary performance management tool called the Balanced Scorecard introduce a new approach that makes strategy a continuous process owned not just by top management, but by everyone. In The Strategy-Focused Organization, Robert Kaplan and David Norton share the ...

Project Finance in Theory and Practice, Second Edition: Designing, Structuring, and Financing Private and Public Projects

Project Finance in Theory and Practice, Second Edition: Designing, Structuring, and Financing Private and Public Projects
Project Finance in Theory and Practice, Second Edition: Designing, Structuring, and Financing Private and Public Projects This book presents comprehensive coverage of project finance in Europe and North America.  The Second Edition features two new case studies, all new pedagogical supplements including end-of-chapter questions and answers, and insights into the recent market downturn.  The author ...

The End of Growth: Adapting to Our New Economic Reality

The End of Growth: Adapting to Our New Economic Reality
The End of Growth: Adapting to Our New Economic Reality Economists insist that recovery is at hand, yet unemployment remains high, real estate values continue to sink, and governments stagger under record deficits. The End of Growth proposes a startling diagnosis: humanity has reached a fundamental turning point in its economic history. The expansionary trajectory ...

Entering the Shift Age: The End of the Information Age and the New Era of Transformation

Entering the Shift Age: The End of the Information Age and the New Era of Transformation
Entering the Shift Age: The End of the Information Age and the New Era of Transformation Praise for David Houle “Houle breaks down big ideas into easily digestible, entertaining small bites…Crack this book open whenever globalization’s gotten you down.”-Slate.com. “The Shift Age lifts us out of the rapids of techno-change and helps us see the ...

Seeing What’s Next: Using Theories of Innovation to Predict Industry Change

Seeing What's Next: Using Theories of Innovation to Predict Industry Change
Seeing What’s Next: Using Theories of Innovation to Predict Industry Change Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data and lead to costly errors in judgment. Now, internationally renowned innovation expert Clayton M. Christensen and his research partners ...

Forecasting: Methods and Applications

Forecasting: Methods and Applications
Forecasting: Methods and Applications Can You Predict the Future by Looking at the Past? Since accurate forecasting requires more than just inserting historical data into a model, Forecasting: Methods and Applications, 3/e, adopts a managerial, business orientation. Integrated throughout this text is the innovative idea that explaining the past is not adequate for predicting the ...

The Great Crash Ahead: Strategies for a World Turned Upside Down

The Great Crash Ahead: Strategies for a World Turned Upside Down
The Great Crash Ahead: Strategies for a World Turned Upside Down With incisive critical ana lysis and historical examples, The Great Crash Ahead lays bare the traditional assumptions of economics, outlining why the next financial crash and crisis is inevitable, and just around the corner— coming between mid-2012 and early 2015. Widely respected in the ...

Managing At the Speed of Change

Managing At the Speed of Change
Managing At the Speed of Change This classic, newly updated, is an indispensable source for anyone–from mid-level managers to CEOs–who must execute key business initiatives quickly and effectively. Once groundbreaking and now time-honored, Managing at the Speed of Change has helped countless business leaders learn how to orchestrate transitions vital to their organizations’ success. Rather ...

Predictive Analytics: Microsoft Excel

Predictive Analytics: Microsoft Excel
Predictive Analytics: Microsoft Excel Predictive Analytics: Microsoft® Excel Excel predictive analytics for serious data crunchers!   The movie Moneyball made predictive analytics famous: Now you can apply the same techniques to help your business win. You don’t need multimillion-dollar software: All the tools you need are available in Microsoft Excel, and all the knowledge and ...